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Setsebi sa Semalt: Li-5 tsa Vital Digital Marketing Trends Tsa 2017

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Bahoeletsi ba li-Digital ba atisa ho kopana le tsebo e tsitsitseng le liphetoho tsa digitaltikoloho. Hangata phetoho ea phetoho e lula e se na thuso ebile ka linako tse ling e le e sehlōhō. Histori ea khoebo e bontša hore ho amohela le ho iphetola ha lintho ke tsona feela litselaho phela sebakeng se feto-fetohang hangata.

Ka 2016, likhahla tsa digital li ile tsa tsoela pele ho tsosolosa tikoloho ea papatso. Themekhoa e ntseng e eketseha ea puso ea mobu e fihlile tekanyo, e tla ba kotsi ho lefapha la lifofane. Maqephe a kang Pinterest le Snapchatli ntse li hōla 'me li khahla basebeletsi. Liphetoho tsa morao-rao li hlalositsoe ho seo bareki ba digital ba se lebeletseng.

Ka phihlelo ea ho sebetsa le likhoebo tse fapaneng tse nyenyane le tse mahareng,re fetotse liphetoho tse fapaneng ho feta lilemo-ho lebella lintlha tse ncha le ho ntlafatsa menyetla e mecha, lahleheloa kapa le amohelehang: ho rona, senaho boleloa hore ke 'nete. Ka hona, ka linako tsohle re tsepamisitse maikutlo holima ho leka ho bona esale pele hore na ho tla etsahala eng nakong e tlang.

Qalong ea kotara ea boraro ea 2017, setsebi se ka sehloohong se tsoang ho sona Semalt ,Nik Chaykovskiy, o qotsitse lenane la mekhoa e ka sehloohong ea papatso ea digital ho thusa bahoeletsi hore ba ntlafatse liphetoho tsena tse ncha.

1. Mobile e tsebahala hona joale ho sebelisoa ha consommumerism

Tšebeliso ea liselefouno e eketsehile haholo ka phuputso ea Pew ResearchSetsi se bontšang hore karolo ea 77 lekholong ea moahi oa United States e na le smartphone. Lintlha tsa selemo sena li tla bontša hore li-smartphone ke tsa bareki ba bohlokoa ka ho fetisisamolekane oa mabenkeleng ea ratoang ka ho fetisisa.

> Hona joale smartphone e ka hlahloba lihlahisoa tsa sehlahisoa, e buella lihlahisoa, mme e etsareka ka thuso ea sebapali. Tekanyo eo lisebelisoa tsena li ntseng li kopanngoa bophelong ba rona ba letsatsi le letsatsi ke ho li etsa karolo ea setso sa rona.

2. Phallela ea Pheliso ea Pheliso e Fumana Traction Tsoelo-pele

Ka 2015, Meerkat, kopo ea phallalano e phelang e ile ea qalisoa 'me ea e-ba e ncha.Selemo hamorao, lits'ebeletso tsa mecha ea litaba tsa sechaba li tlohile ho Facebook, Twitter, Instagram, le YouTube.

Phallalano ea Phello e fa maraki le barekisi tlhōlisano ea tlhōlisano ho feta tse lingliforomo kaha li ntlafatsa phihlelo ea bareki. Kuisano e phelisitsoeng hantle e etsa hore letšoao le tsoele pele ho hlahisa ponahalo le ho etsa hore e be tengho kopana ha ho mohla ho kileng ha etsoa pele.

3. Boiketsetso ba Mesebetsi e kholo

Dintlha tse kholo e 'nile ea e-ba senotlolo sa ho ntlafatsa phihlelo ea basebelisi ba moetlo. Amazon,Spotify, le Netflix ke mehlala ea lik'hamphani tse kholo tse ntlafatsang ka boitsebiso bo boholo ka sepheo sa ho fa basebedisi boemo bo phahamengho iketsetsa motho. Ho eketseha ha boitsebiso ho etsa hore brand e be le boprofeta bo ntlafetseng le sepheo se hlahisang lenane la basebelisi.

4. Ho Iketsa Khoebo ho Etsahala ho Eketsehileng

Bongata ba barekisi ba nka ho iketsetsa mechine e le ntho ea bohlokoakarolo ea katleho. Mochine o iketsang o ntse o sebelisoa ho fokotsa likarolo tsa tlhahiso ea litaba.

5. Khatlalatso e sa tloaelehang e eketsa tlhahiso ea litaba

Phatlalatso ea litaba e thehile motheo oa lintho tse mpe le tse ntle. E kholoboholo ba data e teng bo qobelletse baqapi hore ba be le mekhoa e metle ea ho kenyelletsa mekhoa ea bona ea bamameli le mekhoa ea ho kenyelletsa basebelisi ho eonaliphihlelo tse sa tšoaneng.

Menahano ea ho qetela

Mesebetsi e atlehang ka ho fetisisa, e kholo kapa e nyane e tlameha ho fetoha le ho hlophisamekhoa e mecha ea ho netefatsa ts'ebetso. Ho lebisa tlhokomelo lits'etsing tse boletsoeng ka holimo le ho li kopanya ke mohato o motle ho lebolloamenyetla e sa tšoaneng ea papatso

November 27, 2017
Setsebi sa Semalt: Li-5 tsa Vital Digital Marketing Trends Tsa 2017
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